The style has been on our radar since late 2020, when Pinterest reportedly saw a 100 percent increase in searches for “Japandi” from October 2019 to September 2020 compared to the previous year. Now, over 90,000 Instagram posts include #japandi and TikTok videos with the same hashtag collectively have more than 9.6 million views. “I think the style is becoming increasingly more popular because it reaches people who may love and appreciate the modern vibe but don’t want their space to feel cold,” says Leia T. Ward, founder and principal designer of LTW Design. “I also think people are craving that connection to the outdoors, and the natural elements really speak to that need and desire.”
